Tuesday, April 15, 2014

Spring is in the air (and at the market)


This week at PRFM...

Stock up on Easter treats this Saturday! Obviously eggs and carrots. But what about pea shoots to add flavor and color to any dish? We've got what you need for a perfect spring meal, savory or sweet, so hop on over. Also, come early to see David Bromstad of HGTV's Design Star and Color Splash filming a piece about how awesome the farmers market is! Also, live music.

Chef Demo with Adrian Villarreal
of The Spence
10:00 a.m. on 4/19
Chef Demos are sponsored by
COUNTRY Financial
You’ve heard of Richard Blais? Check. You’ve heard of his buzzed-about restaurant The Spence? Check. Here’s the chef that Blais trusts to craft an ever-changing, whimsical menu inspired by what’s fresh now. Adrian Villarreal brings to the table family inspiration (from Mexico) and classic training (from Le Cordon Bleu Paris). Growing up he prepared large family meals with his grandmothers and great aunt, then worked part time at his uncle’s restaurant. After graduation in Paris, Villarreal gained experience at Le Doyenne and La Maree before heading to the U.S. for a show-stopping start as chef de partie with Atlanta’s much-acclaimed (and much-missed) Joël. He later worked as executive chef at TAP before joining Blais at The Spence. Check out his demo this Saturday and pick up a couple new tricks (we’ve heard he’s got a few up his sleeves). You'll also pick up a spicy mushroom taco with pea shoots, spring onions, and herbs.


- Jennifer Maley

Wednesday, April 9, 2014

Demo + Corn Pups = Saturday Made


This week at PRFM...

Chef Demo with Terry Koval 
of Wrecking Bar Brewpub 
10:00 a.m. on 4/12 
Chef Demos are sponsored by 
COUNTRY Financial  
Professional skateboarder. That was 2013 Market Mash-Up winner Terry Koval’s first dream, one that led him to San Francisco from his home in Greenville, SC. Good thing for us he changed course in career—thanks to the California farm-to-table movement—and in location—heading back to the South and joining us here in Atlanta. He’s since worked at local favorites like Buckhead Diner, Canoe (with mentor Gary Mennie), and both Lobby and Room at TWELVE. PRFM fans of Farm Burger might be interested to know that Chef Koval was a creative force in conceptualizing those delicious grass-fed burgers. He now brings his love of all things local and seasonal to Wrecking Bar Brewpub, where his menu is accented by house-brewed craft beer and a revitalized historic building. He’s not just inspired at work, either—his family’s got four chickens at home (Puffy, Poppins, Snowflake, and Buttercup). Don't miss this Saturday's demo, when chef Terry will show us how to whip up a spring salad with beer mustard vinaigrette. 

After you check out the demo, look for the chef's pop-up tent, where chef Terry will have Riverview Farms cheddarwurst corn pups on offer for just $3 a pup!


- Jennifer Maley

Tuesday, April 1, 2014

April 5 is Opening Day!


It just doesn't feel like spring has sprung until Peachtree Road Farmers Market opens for the season. Good thing that’s happening. This Saturday. So ready your shopping bags, y’all, cause it’s going to be a great year at the Cathedral of St. Philip. The eighth season will welcome a few new faces: Serenbe Farms (certified organic produce), ColdLife Organic Juices (made with locally grown veggies), Earth Biscuit Crackers (hand-cut, flavored crackers), Verdant Kitchen (certified organic ginger and turmeric = ginger snaps, ginger ale, ginger syrup, and ginger bites), and Garnish & Gather (meal kits featuring local ingredients from PRFM farmers).Check out all of our vendors here and come on by to meet them this Saturday from 8:30 a.m. to 12:00 p.m.

Opening Day Happenings
Join us at 8:30 for the opening bell and blessing.

Happy Nest Kids’ Activities
Check out the Happy Nest tent for family fun from 8:30 a.m. to noon!

Photo: Our Labor of Love
Chef Demo at 10:00 a.m.
with Jeb Aldrich of 4th & Swift
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got some proven sweat in the game (we can't speak to the tears): classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill and Atlanta’s Rainwater, Canoe, and much-lauded Joël, plus work in Austria and Italy, to be exact. Five years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday—it’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around.


- Jennifer Maley

Tuesday, March 4, 2014

Opening Day and Reusable Bag Design Contest


Join us on April 5th from 8:30 am to 12:00 pm for opening day! PRFM also welcomes back the second annual Reusable Bag Design Contest, calling all students to submit designs for this year’s market totes by Friday, March 14.

In partnership with the Peachtree Road Farmers Market, COUNTRY Financial is excited to announce the second annual Peachtree Road Farmers Market Reusable Bag Design Contest. The competition presents an opportunity for students to showcase their talent on reusable shopping bags that will be distributed at the Peachtree Road Farmers Market throughout the season.

This year’s theme is “Grow Your Own Way.” Students are asked to include imagery inspired by the spring/summer season and the corresponding regional market goods, such as fruits, vegetables, flowers, etc. We also ask participants to illustrate the spirit of the city. Designs must include the words “2014 Peachtree Road Farmers Market.”

The reusable shopping bags are part of the Peachtree Road Farmers Market initiative to promote healthy, environmentally friendly communities. Thousands of farmers market attendees will receive these custom designed tote bags this season, free of charge.

The student who submits the winning design will receive a $1,000 scholarship and the opportunity to have his/her artwork displayed on reusable shopping bags distributed throughout the city. Additionally, two runners-up will each receive a $500 scholarship. These designs will be unveiled on April 26 at the Peachtree Road Farmers Market, and the three finalists will be invited to attend.

Download the entry form and full contest instructions and official rules here. Entries must be submitted to the address below by Friday, March 14 at 4 p.m. EDT. If the entry is being sent by mail, please allow sufficient time for delivery by due date. If received after the deadline, there is no guarantee the artwork will be eligible. Winners will be notified through their schools or via phone/email the week of March 17.

Peachtree Road Farmers Market Office
2744 Peachtree Road
Atlanta, GA 30305

Tuesday, December 17, 2013

A Word of Thanks: Market Manager Lauren Carey


It's been quite a year! Over 5,500 Facebook fans, 2,296 Twitter fans, 70 vendors, 38 wonderful markets, 35 chef demos, 40 amazing volunteers, two Holiday Artist events, hundreds of dogs and one cat, baby goats, pigs, ponies, the Sunday Supper evening, a Halloween parade, and a Market Mash-Up! This season we saw our Wholesome Wave Program double yet again, processing nearly $30,000 in food stamp benefits at the Market.

We have also seen our farmers struggle with major health issues and the worst weather season in years. All along we have been grateful for your continued support. We are also grateful to our sponsors: Country Financial, Whole Foods, Wholesome Wave. Without the support of our sponsors, our chef demos and the food stamp matching program could never happen.

Peachtree Road Farmers Market is a special place because of the smiling faces we see each weekfarmers, artists, food producers, volunteers, and most importantly you, our customers. We notice when you aren't in your usual chef demo seat, we are excited to meet your new baby, and we love to make you smile as we fill your shopping bags with delicious local foods.

Thank you so much for supporting the 2013 Peachtree Road Farmers Market! We can't wait to see you on April 5 for opening day 2014 as we launch our 8th season!

Sincerely,
Lauren Carey, Market Manager

Monday, December 9, 2013

Everything + Everyone on Your List

This Saturday is the last market of the season, so be sure to stop by, stock up on local foods for winter, and shop our Holiday Artist Market!  

Holiday Artist Market
December 14th
Inside Cathedral of St. Philip
PRFM moves indoors for the last market day of the season, complete with our holiday market of over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. 

See you next April!


- Jennifer Maley

Thursday, December 5, 2013

Time for stocking and snacking!


This week at PRFM...

Only two weeks of market time left to stock up for winter and buy your holiday treats! You won't want to miss our last chef demo—with the queen of Atlanta cuisine, chef Anne Quatrano (Bacchanalia, Floataway Café, Star Provisions, Provisions To Go, Quinones at Bacchanalia, and Abattoir). Our original farm-to-table restaurant visionary, this year Quatrano also published her first cookbook, Summerland: Recipes for Celebrating with Southern Hospitality. She'll be cooking from the book during the demo and signing copies afterwards (Perfect gift for your favorite foodie? Check).

Next Saturday...

Holiday Artist Market
December 14th
(look for us inside)
PRFM moves indoors for the last market day of the season, complete with our holiday market of over 30 artists! Give local this year, with choices from fine foods like bacon, hot chocolate, and artisanal jams to crafts from local artists (think handmade baskets, wood and glass creations, ceramics, pottery, jewelry, felt, scarves, silks, kids’ items, and more!). Just can’t decide? PRFM has gift cards, too. So, bring the family for some good food and special shopping this holiday. We’ll see you inside the Cathedral of St. Philip!


- Jennifer Maley