Wednesday, June 26, 2013

One Juicy Market


Chef Demo with Brent Banda
of La Tavola – 10:00 a.m. on 6/29
Chef Demos are sponsored by
COUNTRY Financial
There’s no time like tomato season to welcome a chef with Italian skills—like La Tavola’s Brent Banda, maybe. Before joining the Fifth Group Restaurants team in 2004, Banda honed his skills at some of NYC’s best joints (Maialino, Esca, and Hearth). We’re glad his talents are back home in Atlanta, where he can share his fresh, seasonal dishes (and a few tips and tricks, too)—be sure to ask him about La Tavola’s annual Tomatofeast, and find out why the red fruit is nicknamed the “apple of love.”

CrossFit Market Challenge
Join us this Saturday for a jumpstart to your workout—15 minutes of pure CrossFit, exercise that’s sure to get you bikini-ready. Just $5 gets you the feel-good energy of a kick-butt morning routine plus the feel-good energy of doing, well, good—all the proceeds benefit Wholesome Wave, the folks who double SNAP benefits (food stamps) at local farmers markets. Also, giant tire flipping.


- Jennifer Maley

Wednesday, June 19, 2013

It’s a PRFM Weekend!


Chef Demo with E.J. Hodgkinson
of JCT. Kitchen & Bar 
10:00 a.m. on 6/22
Chef Demos are sponsored by
COUNTRY Financial
Check out our chef demo this Saturday for one of Atlanta’s hot chef “young guns,” so you can say you followed his rise to fame from the beginning. Hyperbole? Nope, the hype is true, y’all. You’ll remember E.J. from his time at Woodfire Grill, but before that he crisscrossed the country perfecting his skills at luxury resorts, cafés, and the Texas Culinary Academy, Le Cordon Bleu. And even before that, his love for all things local started at the kitchen table with his mother and grandmother’s meals made from their own garden ingredients. Plus (and it is a plus), he’s from California, where fresh food is a way of life. We’re glad he’s brought that way of life, and the good hype that goes with it, to Atlanta. Don’t miss chatting with him this weekend—he’s one to watch—and maybe visit him on Sunday, too, at our Sunday Supper! (photo by Richie Arpino) 

Reserve your plate THIS SUN.
at SUNDAY SUPPER
This Sunday, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, E.J. Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction (castle in Italy, anyone?). All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

Tuesday, June 11, 2013

Father Knows Best


This week at PRFM…
Father’s Day weekend is upon us. PRFM is your one-stop-shop for pop—pick up all his faves, like bacon, pasta, sweet treats, and (well) pops, maybe? Also, The Homestead will be on hand to help the kids make a Father’s Day card with seed-paper—something dad can read then plant to grow flowers in the garden!

Chef Demo with Jeb Aldrich
of 4th & Swift – 10:00 a.m. on 6/15
Chef Demos are sponsored by
COUNTRY Financial
Like father, like son? If we're talking about two of our city's best chef talents...then, yes. Not only is Jeb Aldrich the chef de cuisine at 4th & Swift, he happens to be the son of its executive chef and owner Jay Swift. And though cooking might be in the blood, Jeb's also got proven sweat (we can't speak to the tears) in the game: classically trained at Johnson & Wales, stints at Charleston’s Peninsula Grill, Atlanta’s Rainwater, Canoe, and much-lauded Joël, and work in Austria and Italy, to be exact. Four years ago he joined his dad at 4th & Swift to create seasonal menus from the highest quality ingredients. Stop by the demo tent this Saturday to enjoy chef Jeb's recipe featuring chicken in honor of Pastured Poultry Week! It’ll be almost like sitting on 4th & Swift’s new patio, only with a few more friends and farmers around. (photo by Our Labor of Love)

Canning with Martha
8:30 a.m. to 12:00 p.m.
Welcome back our canning expert Martha McMillin—she’ll be on hand all morning to share tasty spring canning recipes and answer all of your questions about home canning—yes, you (can) CAN!

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction (castle in Italy, anyone?). All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley

Monday, June 3, 2013

The Best Kind of Social


This week at PRFM…
COUNTRY Financial will be on hand giving out limited edition 2013 Peachtree Road Farmers Market Reusable Design Contest bags. Stop by to grab your free bag and enter to win a market gift certificate.

Slow Food ATL Ice Cream Social
June 8th from 12:30–2:00 p.m.
in the garden of St. Philip’s
Proceeds benefit the Atlanta Chapter of Slow Food International and the Peachtree Road Farmers Market.
Buy your tickets now to taste the best frozen treats from Atlanta’s renowned local chefs and ambitious amateurs participating in the Seventh Annual Slow Food Ice Cream Social fundraiser! The event features 30 delicious homemade ice cream and sorbet flavors made from fresh ingredients, and it’s a sell-out every year. Participants include chefs from Miller Union, The Optimist, Woodfire Grill, Five & Ten, Local Three, The Spence, Ammazza, 4th & Swift, Seven Lamps, Pricci, Rosebud, Buttermilk Kitchen, One Eared Stag, Bantam + Biddy, Cook Hall, Davio's, Livingston, plus our awesome amateurs! Tickets, which include a taste of each flavor and a ballot to vote on your faves, are $15 for adults, $5 for children ages five to 10, and free for children under five. Tickets can be purchased online here. Don’t forget to please BYOS (bring your own spoon)!

Chef Demo with Ron Eyester
of Rosebud & The Family Dog
10:00 a.m. on 6/8
Chef Demos are sponsored by
COUNTRY Financial
Before you enjoy all that delicious, delicious ice cream, don’t forget to stop by the chef demo tent and lay down a layer of the savory stuff. Hint: it is also delicious, courtesy of Ron Eyester. We love Chef Ron’s unique take on what it means to eat local, and we know from experience that he makes preparing the season’s best a whole lot of fun. Ask him about his new restaurants in the works—a pizza joint for Morningside and a diner for Atlantic Station. Or maybe ask about Rosebud’s new weekday brunch menu. Just don’t you worry—“The Angry Chef” is really one of the nicest guys you’ll meet.

On sale now…

Reserve your plate at
SUNDAY SUPPER
On June 23, join the city’s hottest chefs (Kevin Gillespie, Aaron Russell, Dan Latham, Thomas McKeown, Jenn Robbins, EJ Hodgkinson) and mixologists (Arianne Fielder and Brian Stanger) for a great meal, live music, and special auction. All of the evening’s proceeds will support PRFM’s Wholesome Wave Program that doubles food stamp and EBT benefits. Tickets are $100 and are available at Peachtree Road Farmers Market.


- Jennifer Maley